Lead the Change | Digital UX Workshop

Digital UX Workshop: Crafting Exceptional Digital Experiences for the User-Centered Library

ER&LDeveloped in collaboration with
Electronic Resources and Libraries (ER&L)

By now the concept of user experience (UX) has shown up on most librarians’ radar—but what does it mean for the digital spaces we all inhabit? This 5-week online workshop, designed by Judith Siegel, director of UX at MSNBC and collaborator on ER&L’s inaugural Designing for Digital event, addresses just that. It brings the best thinking on UX from beyond libraries to libraries of all types, and will leave participants with both big picture insight and hands-on skills.

Over the course, you will learn from library and user experience (UX) experts about how to design exceptional digital experiences for your users. Participants will have access to insightful keynote sessions from leaders of THINK Interactive, Mailchimp, Blackboard, and beyond and case studies that will explore why UX matters, and how to sell user-centered design (UCD) to leadership within your organization.

Guest speakers appear each week, live via web video, in interactive sessions where you can ask questions and get individual feedback. You’ll work in small groups with experienced facilitators on practical homework assignments related to a self-selected digital project. Whether you want to redesign your website, revamp your user interface, create a new discovery tool, implement e-resources, or develop a mobile app—you’ll have a tangible product by the end of the course.

You will also come out of the workshop with exposure to trends and ideas shaping user experience in libraries to take back to peers, leaders, and library funders.

Plus, all registrants will receive free access to over 9 hours of UX-related presentations from the 2015 Designing for Digital conference (a $65 USD value!)

Who should take this course?

Librarians and stakeholders from both public and academic libraries who want to acquire introductory and intermediate UX skills, web and/or general managers managing web and interactive projects and specialized librarians such as UX librarians.

REGISTER

COST: $250.00 USD
QUESTIONS? Visit our FAQ page or contact us today!

COURSE SCHEDULE

WEEK 1: Tuesday, October 20th, 2-3pm, EST

Putting Users First

This session will introduce the idea of why it’s important to shift to a user-first philosophy in your library. It will also cover tenets of user-centered design (UCD) and how to sell UCD to leadership within an organization.

Homework: Choose a website, online tool, or a piece of your website to redesign. The goal of the exercise is to get attendees to consider what should be designed/redesigned and how to best plan for this process.

Keynote:
McDonald

Courtney Greene-McDonald

Head, Discovery & Research Services
Indiana University Libraries

 


WEEK 2: Tuesday, October 27th, 2-3pm, EST

Prototyping & Wireframing

In this introduction to interaction design and prototyping, we’ll cover how to prioritize features for your website and start designing interaction models. The focus will be on providing an introduction to prototyping and prototyping tools that will help you sketch out user-centered designs.

Homework: Create and develop 1-3 interactive features of your website.

Keynote:
Matt Franks
Matt Franks
Creative Director, Blackboard & Professor
Austin Center for Design

 


WEEK 3: Tuesday, November 3rd, 2-3pm, EST

Content Strategy

The content of your site is a crucial part of what will keep it vibrant and useful for your community. This session will cover how to craft a content strategy for your site, including the planning, development and ongoing content management. We’ll also cover the idea of content analysis, specifically SEO considerations as well information architecture (IA) principles.

Homework: Develop the information architecture (IA) for the website as well as overall content strategy considerations and pivots.

Keynote:
Blakiston
R
ebecca Blakiston
Associate Librarian
University of Arizona Libraries

 


WEEK 4: Tuesday, November 10th, 2-3pm, EST

Testing & Tools

Once the foundation of your site is built, you’ll want to test its usability. This session will examine the basics of usability testing, the differences between qualitative and quantitative techniques, the role of analytics and how to best use testing to refine designs. We’ll help you come up with ways to think about developing a basic usability plan.

Homework: Develop a basic usability plan for the website or project you’re tackling.

Keynotes:
Austin
Emily Austin
Research Analyst
Mailchimp

 

Laurissa
Laurissa Wolfram-Hvass

Researcher
Mailchimp

 


WEEK 5: Tuesday, November 17th, 2-3pm, EST

Trends in UX

User experience design is a constantly evolving field. In this session, we’ll cover the latest driving forces and important trends in UX, including the “Internet of Things”, wearables, and other relevant things to consider.

Keynote:
Pousman
Zach Pousman
Director, Strategic Services
THINK Interactive

 

ONLINE COURSE FEATURES

  • Instructor-led online courses feature personalized interaction over five weeks
  • Real-time guest speakers and conversation via live webcast (with recordings available afterward)
  • Homework assignments to help you make progress on your goals
  • Individualized attention from course facilitators who work with you in a coaching environment to help sort out challenges
  • Ongoing group conversation via discussion forums
  • Articles, videos and other resources

COURSE FACILITATORS TO BE ANNOUNCED SOON!

REGISTER

COST: $250.00 USD
QUESTIONS? Visit our FAQ page or contact us today!

 

Share


Gale Cengage

Insights & Outcomes


Connect With Us
Facebook

IN PARTNERSHIP WITH
BA David Company

Edmaker