November 17, 2017

Coasters Speak Louder Than Words | One Cool Thing

Lobbying for libraries can be a painfully earnest affair. But not so in New York State, where the New York Library Association (NYLA) adopted a playful new strategy to reach legislators and their staffs where they may be at their most receptive—relaxing with a drink after work. NYLA didn’t break the rules by buying beverages for lawmakers…it simply provided a coaster for them.

DIY One Book at Sacramento PL | One Cool Thing

Lots of libraries run a One Book, One Community communitywide reading program. But we only know of one that published the book itself: ­Sacramento Public Library, CA. The library didn’t just promote One Book to its core audience of already-active patrons; it reached out with some very unconventional, award-winning marketing.