I’ve pretty much given up all my advertising dollars. Measuring the value and impact of advertising is a challenge, and — in today’s world — a narrowcast message is cheaper and more impactful than a broadcast one. Not to mention that our local daily newspaper is reformatting itself down to a tabloid size from a classic [...]
The Toronto Public Library (TPL) board decided to sell advertising in the library at its February 27 meeting. The board will hire a contractor to sell advertising on the backs of due-date slips, at no cost to the library, and a consultant for $10,000 to look for other in-library advertising opportunities.