Truth may be stranger than fiction, but when it comes to audiobooks, it can be just as compelling.
The Audio Publishers Association (APA) has announced that Jennifer Conner, who runs the book blog “The Literate Housewife,” will be recognized as the 2015 Audiobook Blogger of the Year—an honor awarded to her through a competition sponsored by the APA. LJ spoke to Conner about her “Armchair Audies” program in 2013. “The APA created this […]
Macmillan Audio president and publisher Mary Beth Roche and Jeff Jankowski, founder and vice president of Midwest Tape and hoopla digital, have reached a deal to begin a pilot to distribute Macmillan’s audiobooks to public libraries and their patrons via hoopla digital. hoopla is a digital streaming and download service offered by Midwest Tape to public libraries that […]
Michele Cobb has been named executive director of the Audio Publishers Association following her tenure as the organization’s president. Executive director is a new position that was formerly part of an outside management company. Cobb owns MLC Consulting, which provides PR, sales, marketing, and business development services for the publishing industry, and is a frequent speaker at audiobook […]
While other areas of the publishing industry are shrinking, audiobooks are its fastest growing segment, enjoying $1.2 billion in annual sales, according to figures reported by the Audio Publishers Association (APA) in 2012. By comparison, annual audiobook sales in the late 1990s were just $480 million. It’s a niche that’s rapidly going mass-market.
Readers’ advisory resource NoveList will now offer audiobook recommendations through NoveList Plus. The new audiobook features include lists of recommended titles and listen-alike recommendations. Users can browse or search for audiobook information and will have search options by length of audio, format, and audio characteristics. Listeners will also be able to access audio samples and read reviews from trusted professional review sources.
Recorded Books, one of the industry leaders in the audiobook market and a major supplier of the audiobooks, ebooks, and other electronic content to libraries has been purchased by the private investment firm Wasserstein & Co., LP. The company was sold by Haights Cross Communications, which has owned it since 1999. Terms of the sale were not disclosed.
OverDrive, one of the major vendors of audiobooks to libraries, has announced that it will be moving away from the WMA format and making audiobooks for the library market available solely as MP3s.
And the Grammy nominees are…
Audio publishers are moving way beyond their core audience to capture sales to both libraries and consumers. In June, Random House Audio Group launched an online/radio/print ad campaign that reinforces what librarians already know: you don’t have to be a commuter or road-tripper to listen. Working out? Knitting? Ironing? The campaign website, TryAudiobooks.com, even features a “personal audiobook assistant” that can match how long your project will take to titles of similar length. The ad campaign caught the attention of the New York Times.