Audio publishers are moving way beyond their core audience to capture sales to both libraries and consumers. In June, Random House Audio Group launched an online/radio/print ad campaign that reinforces what librarians already know: you don’t have to be a commuter or road-tripper to listen. Working out? Knitting? Ironing? The campaign website, TryAudiobooks.com, even features a “personal audiobook assistant” that can match how long your project will take to titles of similar length. The ad campaign caught the attention of the New York Times.
The Audio Publishers Association (APA) has announced the finalists for the 2013 Audie Awards, which recognize excellence in audiobooks and spoken word entertainment. A selection of categories are below; the complete list can be found on the Audies site. Audiobook of the Year AMERICAN GROWN Michelle Obama Read by Michelle Obama, Jim Adams, Charlie Brandts, [...]
The audiobook industry continues to grow in near-equal measure in both the library and retail sectors, with the Audio Publishers Association (APA) ballparking sales at an all-time high of $1.2 billion. Libraries are in a real position to take advantage of the trend. Yet with diminished AV budgets, limited title and format availability, and a constant influx of competing downloadable and streaming offerings from the consumer realm, the prospect can be daunting. For libraries wanting to reap the benefits of increased awareness and discovery of their audio holdings, LJ spotlights some best practices in audiobook promotion, discusses some of the challenges inherent to the medium, and proposes new ways of thinking about audio that might even make it a catalyst for moving print.
Audiobook publisher AudioGO hosted its annual Librarian’s Day event on September 28. AudioGO’s Amy Ciesielski told LJ that “public and school librarians from New Jersey to Massachusetts made the trek to our Rhode Island headquarters to meet Senator Jack Reed, authors James R. Benn and Janet Taylor Lisle, and narrators Susan Boyce and Meredith Mitchell.” [...]
AudioGO is inviting librarians to visit its Rhode Island offices for Librarian’s Day on Friday, September 28. AudioGO told LJ that events include a Q&A with authors James R. Benn (Death’s Door) and Janet Taylor Lisle (The Lost Flower Children), a tour of the building and recording studios where librarians can try their hand at [...]