April 24, 2015

Building a Display-Driven Strategy | Brand Insider

GO DEEP Clustering copies from multiple branches allows a display that circulation doesn’t destroy, such as this one at Anythink. Photo courtesy of Anythink Libraries

Finding great books is getting even harder now as more and more books are published every year. Nearly a million new books flooded the market last year alone—about half of them self-published. LJ’s Patron Profiles data shows that libraries can be a great source for book discovery—32 percent of patrons find books to read or borrow from libraries. But there are still many more readers to reach. Readers’ advisory and online discovery both continue to play big roles in connecting readers to new titles, authors, and even genres they might not have sought out on their own. In the physical space, there is much more that can be done by reinventing how libraries approach the art of the display.

Library UX: Strategic Branding and Identity Development | Lead the Change

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Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT
During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.
Register Now!

That Sound You Hear? It’s The Library World Changing

inspired

At my first ALA conference, I attended a “marketing” session that swooned over shoelaces as a great word of mouth marketing technique. At this PLA the marketing tracks focused on measurement, datamining, focusing our story on a few key messages and redefining how we go to market. Hallelujah!