In these dire economic times, with too many Americans out of work or living below the poverty line and too few receiving a decent basic education, governments at all levels are shifting toward outcome-based or evidence-based measurement and so, too, are the institutions and organizations, including nonprofits, that serve their communities. They’re looking at big picture issues that will move their constituents forward. They’re collaborating broadly to ascertain what it is that their community values, to determine and adopt goals, to develop and deliver needed services, and to gauge impact—and then to go back and do it all over again and again.