March 30, 2017

SPONSORED CONTENT

Practical Research, Practical Marketing

Thomas Kent

What’s the secret to helping your faculty produce academic research that resonates with practitioners, students, policy makers, and other influencers? Think less about theory, and more about practical relevance—that’s the opinion of Thomas W. Kent, Ph.D., professor and chair for the Department of Management and Entrepreneurship, School of Business, College of Charleston.

SPONSORED CONTENT

Publishing for Librarians’ Changing Needs

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Patti Davis thinks of her job as publisher for Emerald Publishing in terms of a mission. “We have a mission to publish research that is applicable to the real world,” she says. “More and more, society is looking for research that is real for their experience, helpful for their day to day life, and their work life.”

SPONSORED CONTENT

Beyond Awareness Campaigns: Marketing Library Services Today

Matthew Ismail

Matthew Ismail loves to challenge assumptions, and as Director of Collection Development at Central Michigan University for the last five years, with stints at libraries in United Arab Emirates and Egypt before that, he’s seen plenty of them.

“We librarians assume that patrons will come to us,” says Ismail, who holds four Master’s degrees, one being an MLS from Kent State. “In the 1980s, they had to come to us, there was no internet. Today, many people are able to complete their careers without using the library at all. That would have been more difficult in the 1980s.”