HarperCollins took its latest step in enabling authors and readers to interact in real time and to give those fascinated by books and publishing an insider’s view of the business, all via live programming using the new Facebook Live app on smartphones. Launched on June 6, the five-day-a-week programs, ranging from 15-45 minutes, can exponentially expand an author’s reach, from being able to live stream a program from their own home or on a book tour, for instance, to posting that program on their Facebook page for later viewing (and sharing on social media) by fans, as well as on HC’s Facebook or Book Studio 16 pages.
Facebook just turned ten years old. A lot has changed in that decade. We’ve grown accustomed to sharing details of our lives through a single platform that tracks our likes, dislikes, friendships, and interests, and follows us when we leave the site to browse the web. We’ve gotten used to using our Facebook login to sign up for other services. We’ve grown resigned (to the point of indifference) to the panopticon that corporations like Facebook have created by using our activity on the Internet as our window on the world and their big-data window into ours.