November 23, 2017

Maximum Marketing: Connecting the community, creating and conveying impact | Editorial

Libraries and LEGO have gone together for ages, but libraries made of LEGO bricks are much more rare. So when I received a box containing a little library constructed of LEGO bricks, it got my attention. That alone is a win for any marketing initiative—getting someone to tune in. Good marketing is hard to do, and harder for organizations such as libraries that do so much already with limited resources. When it’s done right, however, both the community and the library benefit.

Maximizing the Message | LJ 2016 Marketer of the Year Award

Few libraries were untouched by the economic downturn of the 2000s. As systems began to rebound, however, a challenge was to replace the perception that they were down and out with the new reality of extended hours, replenished staff, and improved services. The strongest marketers among them also focused on the stories behind those comebacks, and information about what users could expect going forward. The Charlotte Mecklenburg Library (CML), in the city of Charlotte and County of Mecklenburg, NC, was determined not just to recover but to come back stronger than ever, to make sure its customers knew it—and to give them a chance to tell their side of the story.

Fall/Winter Debut Novels

Personal reading and the input of LJ reviewers stand behind the selection of these upcoming debut novels as titles worth watching.

Health DVDs | Collection Development

While Fitbits and smartphones have taken “home fitness” outdoors, the consumer health DVD market continues to yield high customer appeal. These 31 programs offer plenty of viewing advice.