March 22, 2017

Feedback: Letters to LJ, March 1, 2017 Issue

Looking for a long view of the wider profession, living library history, inspired by Librarian of the Year, and more letters to editor from the March 1, 2017 issue of Library Journal.

Mastering Marketing | Library Promotion

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Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement.

A New Challenge for ALA: Leading Between Activism and Advocacy | Blatant Berry

John Berry III

The American Library Association (ALA) faces the difficult job of finding new leaders at a time of great uncertainty about the nation’s politics and how this will impact the nation’s future and that of libraries.

Cozy Murder Mystery | Programs That Pop

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Librarian Janie Hermann, a 2007 LJ Mover & Shaker, noted early in 2016 that a lot of books were coming out about hygge, the Danish term for taking pleasure in the simple things in life, and suggested that it might be a nice underlying theme for some of our winter programming at New Jersey’s Princeton Public Library. As part of that, we thought, “Why don’t we do something around cozy mysteries?” But when we approached our Mistress of Murder, librarian Gayle Stratton, we came up with another idea: create our very own murder mystery based around a fictional murder at the library.

Streaming Story Times | Field Reports

Chris Moody

Do you want to web stream your story times? The Youth Services Department at the Fayetteville Public Library, AR, hoped to make these events available to parents and children who couldn’t get to the library, and our patrons’ response has been fantastic!

Best Free Reference Websites & Apps

INFOdocket editor Gary Price highlights the top free online resources and apps that should be at the fingertips of every reference librarian.

Best Databases of 2016

The most highly acclaimed databases and digital reference products reviewed by LJ in 2016.

Best Reference Titles of 2016

The top reference titles published in 2016, selected by a committee of LJ reviewers and editors.

One-Stop Shop | ER&L Preview 2017

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With content divided into seven distinct tracks—Managing e-Resources & Licensing, Collection Development & Assessment, Organizational Strategies, External Relationships, User Experience & Promotion, Scholarly Communications & Library Publishing, and Emerging Technologies & Trends—the annual ER&L conference in Austin, TX, offers attendees deep-dive presentations, case studies, and panel discussions on every aspect of electronic resource management (ERM).

Paralibrarian of the Year 2016: Patricia Pacheco

Photo ©James Kegley, www.jameskegley.com

Just two years after she immigrated to the United States from the Dominican Republic, Patricia ­Pacheco landed a library assistant position as the first bi­lingual staff member at the Sterling Branch of the Loudoun County Public Library system in Virginia. She had been a kindergarten teacher for nearly 20 years and had dealt with children of all ages in her home country. Early on in her time in the States, she volunteered part time in the Ashburn Library of Loudoun County. So when the Sterling branch announced that it sought a bilingual staff member, Pacheco applied and was hired. That was back in May 2015.