The audiobook industry continues to grow in near-equal measure in both the library and retail sectors, with the Audio Publishers Association (APA) ballparking sales at an all-time high of $1.2 billion. Libraries are in a real position to take advantage of the trend. Yet with diminished AV budgets, limited title and format availability, and a constant influx of competing downloadable and streaming offerings from the consumer realm, the prospect can be daunting. For libraries wanting to reap the benefits of increased awareness and discovery of their audio holdings, LJ spotlights some best practices in audiobook promotion, discusses some of the challenges inherent to the medium, and proposes new ways of thinking about audio that might even make it a catalyst for moving print.
This simple phrase sums up my entire marketing approach. I came across it last Sunday, reading the New York Times and a feature on the Disney Institute’s customer service training. Purpose Before Task. What does that have to do with marketing? Everything. 1. Why is this the message we are delivering? Many libraries have Homework Help [...]
It just keeps getting better. I continue to be blown away by the hunger in libraries for marketing — not just the promotion side of marketing — but bona fide market research. This week’s Lead the Change session, held at my library gave me new inspiration. 100 library staff from the five-state area around Ohio gathered [...]
Thursday, May 17, 2012, 2:00-3:00 PM ET How can we empower our staff’s creativity while maintaining consistent branding guidelines?
Gina Rozier, Marketing and Development Manager, Durham County Library, will answer this age old question by sharing her proven method for enlisting staff buy-in for branding, layout and style guidelines. Any size library can replicate these easy steps.
How to combine copy and images that compel
Michelle Jeffers, Public Relations Officer, and Barbara McMahan, Graphic Designer, San Francisco Public Library will address one of the most difficult things to do when it comes to creating print materials – writing great copy and matching it with great, attention-grabbing images. Michelle and Barbara will share some tips on how to create materials that get results. Learn what kind of headlines makes the greatest impact. How too much copy can hinder your message. And see some fantastic examples of print material that will inspire you.
Guerilla Marketing Library Style
In this fast paced portion of the program, Pam Jaskot and Nancy Dowd will show you 25 amazing places to hang your posters that are guaranteed to get you noticed.
Q&A and discussion
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Join me for a free webinar: Turning Website Data Into Business Intelligence. Any marketing professional is obsessed with business intelligence: what is the goal of our effort and did we achieve it? What do people think, feel and believe about our effort and are we delivering on it? Many marketing tools come equipped with great metrics to [...]
I’ve pretty much given up all my advertising dollars. Measuring the value and impact of advertising is a challenge, and — in today’s world — a narrowcast message is cheaper and more impactful than a broadcast one. Not to mention that our local daily newspaper is reformatting itself down to a tabloid size from a classic [...]
That’s the question posed in a worldwide survey to CMOs (Chief Marketing Officers) by IBM. Today I heard a presentation of the results and…you want to laugh? … the Big Guns aren’t that different from those of us in little ‘ole library marketing. IBM issued this report on the survey, and this opening salvo certainly [...]