June 26, 2017

Mastering Marketing | Library Promotion

Libraries are always looking for ways to engage and connect with patrons. But understanding the shift from traditional public relations (PR) to today’s customer-centric digital marketing landscape has become a key to successful engagement.

Robert J. Lackie, Advocating for the Advocates

While it’s not always part of the job description, trustees should think of themselves as marketers for their library. Advocacy is about more than just a positive attitude. Creative Library Marketing and Publicity: Best Practices, (Rowman & Littlefield, September 18), coedited by Robert J. Lackie and M. Sandra Wood, offers successful marketing campaigns and promotional methods from libraries of all types and sizes.

No Such Thing As Too Many Cat Pictures: Q&A With Amanda Brennan | The Digital Shift 2013

Social media is becoming a more and more important way for libraries to interact with their patrons, and one ingredient of that is passing along interesting pieces of information about the library’s many programs and activities. Another very important part, though, is posting the occasional cat picture or funny video, or other piece of viral content, commonly known as memes. At The Digital Shift: Reinventing Libraries virtual event, held by Library Journal and School Library Journal on October 16, Know Your Meme’s resident librarian, Amanda Brennan, offered her thoughts on how libraries can use memes to engage their patrons and boost their followings on platforms like Twitter and Facebook. We revisited that presentation, and picked Brennan’s brain on some other points, in a Q&A that offers some pointers for beginners looking to make their library’s Facebook page a must read.

Audio Spotlight: Marketing Strategies Help Vitalize Audiobook Collections

The audiobook industry continues to grow in near-equal measure in both the library and retail sectors, with the Audio Publishers Association (APA) ballparking sales at an all-time high of $1.2 billion. Libraries are in a real position to take advantage of the trend. Yet with diminished AV budgets, limited title and format availability, and a constant influx of competing downloadable and streaming offerings from the consumer realm, the prospect can be daunting. For libraries wanting to reap the benefits of increased awareness and discovery of their audio holdings, LJ spotlights some best practices in audiobook promotion, discusses some of the challenges inherent to the medium, and proposes new ways of thinking about audio that might even make it a catalyst for moving print.

It’s About Time! Marketing Your Library’s Electronic Resources | Not Dead Yet

If you had told me when I was a newbie librarian a lot of years ago that I’d be co-authoring a book someday that had “marketing” in the title I would have (a) laughed and (b) told you “no way.” I didn’t see that in my future at all. Then 35 years passed. In the […]

The Results Are In and They Aren’t Good | Library Marketing

This is the first in a series of articles in which Nancy Dowd will examine the results of an exclusive survey of library professionals from more than 400 public libraries across the U.S. on public library marketing. The survey was conducted jointly with the NoveList division of EBSCO Publishing.

Purpose Before Task

This simple phrase sums up my entire marketing approach. I came across it last Sunday, reading the New York Times and a feature on the Disney Institute’s customer service training.  Purpose Before Task. What does that have to do with marketing? Everything. 1. Why is this the message we are delivering? Many libraries have Homework Help […]

Lead the Change

It just keeps getting better. I continue to be blown away by the hunger in libraries for marketing — not just the promotion side of marketing — but bona  fide market research. This week’s Lead the Change session, held at my library gave me new inspiration. 100 library staff from the five-state area around Ohio gathered […]

Turning Website Data Into Business Intelligence

Join me for a free webinar: Turning Website Data Into Business Intelligence.  Any marketing professional is obsessed with business intelligence:  what is the goal of our effort and did we achieve it? What do people think, feel and believe about our effort and are we delivering on it? Many marketing tools come equipped with great metrics to […]

Is Advertising Dead?

I’ve pretty much given up all my advertising dollars. Measuring the value and impact of  advertising is a challenge, and — in today’s world — a narrowcast message is cheaper and more impactful than a broadcast one. Not to mention that our local daily newspaper is reformatting itself down to a tabloid size from a  classic […]