November 17, 2017

That Sound You Hear? It’s The Library World Changing

At my first ALA conference, I attended a “marketing” session that swooned over shoelaces as a great word of mouth marketing technique. At this PLA the marketing tracks focused on measurement, datamining, focusing our story on a few key messages and redefining how we go to market. Hallelujah!

Swimming, Treading Water or Drowning?

That’s the question posed in a worldwide survey to  CMOs (Chief Marketing Officers) by IBM.  Today I heard a presentation of the results and…you want to laugh? … the Big Guns aren’t that different from those of us in little ‘ole library marketing. IBM issued this report on the survey, and this opening salvo certainly […]

More on How to Optimize Pinterest

Pinterest, a dynamic new(ish) social media tool, is really catching on. My last post on it drew some great comments from others who are using it, and using it well. If you still haven’t hopped on the bandwagon, this blog post might help you start to see its value. You can read the whole post, […]

Outputs to Outcomes, Redux

Did you miss keynoter, Garry Golden at the LJ Directors Summit? Don’t miss him again! Be sure to register for this upcoming webcast: Discover a 21st Century Roadmap for Community Outcomes. It’s next Tuesday, March 6 at 2:00 p.m. Eastern. Garry blew everyone away with his presentation at the Summit. He was inspiring, relevant, challenging […]

Use Pinterest to Promote Your Programs And Services

Have you been invited to “check out my stuff on Pinterest” yet? It’s a social media tool based on recommendations and works like a virtual pinboard. You can aggregate a ton of visuals to tell your story  and users browse your pinboard. (Just today I was saying that libraries need to redefine the word “browsing “.) […]

Telling Your Story With Visual Power

Here’s a heresy. People don’t like to read. They don’t read signs, they don’t read fliers and they don’t read all that web copy. As a writer, I love me some words. But I’ve learned that to communicate a message less is more. So I wanted to share with you this trend,  Infographics: using visual […]

It’s All About the Measurement!

“If you can’t measure it, it’s just a hobby.”  I’m always citing this adage of  Jack Welch, former CEO of GE. In marketing, it’s not enough to do, it has to work. That’s where measurement comes in. And, for me, 2012 is all about that. I’m asking these kinds of questions: What do we want people to do […]