According to the American Library Association (ALA), 50 percent of those attending the ALA Midwinter Meeting in Philadelphia will be top managers in libraries; 92 percent will have “buying influence” for products or services exhibited; and 62 percent will find new companies with which to do business during their time in the exhibits. The pitch emphasizes that the Midwinter Meeting has been redesigned to include programs and special events to “become the place where librarians from across the country discuss and explore the future of libraries and librarianship.” More than 8,000 librarians are expected in the City of Brotherly Love, and according to ALA’s message to exhibitors, “These are the decision makers you need to meet!”
With a promise to attendees of “inspiring content” and a message to potential exhibitors that they’ll get to chat with “the decision-makers you need to meet,” the American Library Association (ALA) has scheduled its Midwinter Meeting at the Washington State Convention Center (WSCC) in Seattle, January 25–29, 2013. ALA says Midwinter has been “redesigned,” but the change seems more extensive, more like reinvented. The transformation is clearly needed to attract exhibitors and members whose fees will help ALA clear a deficit from the last fiscal year and avoid revenue shortfalls in FY13, both partly caused by declining conference revenues.