Thursday, February 14, 2013, 2:00-3:00 PM ET The core mission of libraries – providing books for readers – is as relevant today as it was years ago. In fact, it’s what people overwhelmingly identify as THE reason for libraries. Formats might change, and library patrons might only visit the library virtually, but the library is still the place where readers go to find books. Libraries should embrace this role in their communities – and become “Centers for Readers.” But how? Join us for a free webinar with several librarians who are keeping readers at the forefront of the library mission. Archive now available!
Thursday, May 17, 2012, 2:00-3:00 PM ET How can we empower our staff’s creativity while maintaining consistent branding guidelines?
Gina Rozier, Marketing and Development Manager, Durham County Library, will answer this age old question by sharing her proven method for enlisting staff buy-in for branding, layout and style guidelines. Any size library can replicate these easy steps.
How to combine copy and images that compel
Michelle Jeffers, Public Relations Officer, and Barbara McMahan, Graphic Designer, San Francisco Public Library will address one of the most difficult things to do when it comes to creating print materials – writing great copy and matching it with great, attention-grabbing images. Michelle and Barbara will share some tips on how to create materials that get results. Learn what kind of headlines makes the greatest impact. How too much copy can hinder your message. And see some fantastic examples of print material that will inspire you.
Guerilla Marketing Library Style
In this fast paced portion of the program, Pam Jaskot and Nancy Dowd will show you 25 amazing places to hang your posters that are guaranteed to get you noticed.
Q&A and discussion
The archive is no longer available.
Toronto Board politics I am a retired Toronto Public Library (TPL) librarian (28 years) and past president of the Toronto Public Library Workers Union (TPLWU). Thanks to LJ for the article “Toronto Library Closed by Strike.” The current dispute at TPL has implications for public libraries and library workers across Canada and North America. I [...]
In today’s world, savvy businesses know that they can no longer just sell a product. Similarly, when a marketplace is roiling with change (like the library field), many companies shift their focus to help it compete—especially (as is the case with libraries) when there is little institutional history to drive that sense of competition. Among [...]