Social media is becoming a more and more important way for libraries to interact with their patrons, and one ingredient of that is passing along interesting pieces of information about the library’s many programs and activities. Another very important part, though, is posting the occasional cat picture or funny video, or other piece of viral content, commonly known as memes. At The Digital Shift: Reinventing Libraries virtual event, held by Library Journal and School Library Journal on October 16, Know Your Meme’s resident librarian, Amanda Brennan, offered her thoughts on how libraries can use memes to engage their patrons and boost their followings on platforms like Twitter and Facebook. We revisited that presentation, and picked Brennan’s brain on some other points, in a Q&A that offers some pointers for beginners looking to make their library’s Facebook page a must read.
Damon E. Jaggars, Associate University Librarian for Collections & Services at the Columbia University Libraries, recently stepped down as editor of the Journal of Library Administration (JLA), along with the rest of the editorial board, because of disagreement with the publisher’s licensing terms. LJ caught up with him to hear his reasoning and plans for the future.
To reconnect with them and catch up with their current thinking, we recently sent five questions to each of the first five winners of the LJ Teaching Award. Their thoughtful responses will be featured in this online series sponsored by ProQuest.
Our second interview: Rebecca Knuth, Teaching Award Winner 2009.
In today’s world, savvy businesses know that they can no longer just sell a product. Similarly, when a marketplace is roiling with change (like the library field), many companies shift their focus to help it compete—especially (as is the case with libraries) when there is little institutional history to drive that sense of competition. Among [...]