Auraria Library in Denver won the Out-of-the-Box Marketing Contest, launched by Gale, part of Cengage Learning, at the inaugural R-Squared Risk and Reward Conference this September.
The Risk and Reward Conference (R2), focusing on creativity and innovation in libraries, was planned for September 2012 up in the mountains in Telluride, CO (where the local tourism board won the bid to host the conference). The initial placeholder webpage was mysterious, lacking a lot of details one usually finds on conference pages. As more details about R2 appeared in the spring, I was intrigued and decided to attend in spite of relatively high travel and boarding costs, using conference funds made available to me by the Provost’s office at San Jose State University. It was well worth it, and changed my entire perception of a conference experience.