July 31, 2014

Data-Driven Libraries Part 2: Understanding Customers Through Segmentation Analytics

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Customer segmentation studies and data analytics combines demographic data with lifestyle information to help public libraries better understand who their customers are and what services best meet the community’s need, whether school-aged children or empty-nester couples. This type of GIS-based market segmentation can also help inform strategies around such initiatives as a levy ballot and also eliminate inefficient marketing efforts. Archive now available!