Social media is becoming a more and more important way for libraries to interact with their patrons, and one ingredient of that is passing along interesting pieces of information about the library’s many programs and activities. Another very important part, though, is posting the occasional cat picture or funny video, or other piece of viral content, commonly known as memes. At The Digital Shift: Reinventing Libraries virtual event, held by Library Journal and School Library Journal on October 16, Know Your Meme’s resident librarian, Amanda Brennan, offered her thoughts on how libraries can use memes to engage their patrons and boost their followings on platforms like Twitter and Facebook. We revisited that presentation, and picked Brennan’s brain on some other points, in a Q&A that offers some pointers for beginners looking to make their library’s Facebook page a must read.
LJ Columnists Barbara Fister and Michael Stephens discussed improving student understanding of how information is created and stored, as well as ways to keep students engaged with MOOCs during their presentations for The Digital Shift: Reinventing Libraries last week.
The Internet offers today’s youth unprecedented opportunities to connect with peers and seek knowledge in almost any area of interest—and libraries are uniquely positioned to play a central role in this learning, according to Mimi Ito, professor and cultural anthropologist at the University of California, Irvine, and principal investigator for the new education model Connected Learning.
The original developers of network technology wanted to democratize access to information, but while networks have succeeded in improving access, the ways in which governments and corporations are now gathering and using personal data has been an unfortunate consequence, argued author and computer science pioneer Jaron Lanier during a LIVE from the New York Public Library (NYPL) event on October 10.
The South Carolina State Library (SCSL) has launched the South Carolina State Agency Social Media Library, a new project that will archive all tweets, Facebook posts, and YouTube content generated by the official accounts of South Carolina’s state agencies, while simplifying public access to this social media activity via a single online portal at scsocialmedialibrary.org. The portal and the archive were developed in collaboration with ArchiveSocial, a for-profit social media archiving company based in Durham, NC.
If you’re reading this, I’m sure you’re already aware how important Twitter is to libraries. 32 percent of Internet users are on the platform, but more importantly, they’re OUR type of Internet users! There is a strong overlap in the kinds of people who use libraries (or would do if they knew what we offered) and the kinds of people who tweet. And unlike some other social media, Twitter users are receptive to interacting with libraries on this platform.
On August 15, North Carolina State University Libraries (NCSU Libraries) released lentil, open-source software that supports the harvesting of images and image metadata from Instagram, and enables organizations “to build special collections based around a topic or event, or to invite participation in evaluating a library program,” according to a release.
Tuesday June 18, 2013, 2:00-3:00 PM ET How does social media impact on our view of dictionaries and the development of the English language? In this webcast, a dictionary editor, a reviewer from Library Journal, and a linguist, lexicographer, and language columnist come together to discuss and debate the topic Archive now available!
If there are over 1 billion people on Facebook and the Twitterverse can help topple governments, then it only makes sense that libraries would also be using these two social media channels to connect with their communities, right? Well yes and no. Libraries are using social media, that’s clear. According to Library Journal’s Survey on Public Library Marketing Methods and Best Practices, 86 percent of libraries said they were using social media. The top two social media platforms used by libraries were Facebook (99 percent) and Twitter (56 percent). Pinterest is making some gains, with 30 percent of libraries reporting that they are pinning. The problem is that 48 percent of libraries surveyed said they weren’t measuring their efforts at all. While the survey didn’t ask if libraries are getting fans to interact with them, most libraries I have spoken with lately have said they were still struggling with that.
Amazon’s recent acquisition of Goodreads will likely have a ripple effect on other social media sites targeted at book lovers, with LibraryThing and Bookish potentially drawing membership from any defectors unhappy with the sale. Meanwhile, many Kindle owners will be introduced to Goodreads for the first time, as the site’s social media functions are integrated with Kindle devices. “Goodreads was fully independent…. it made them the natural allies of people who wanted to avoid the consolidation of the industry, in particular publishers,” LibraryThing founder Tim Spalding told LJ.