When Jason Kucsma arrived in February 2015 at Toledo Lucas County Public Library (TLCPL) as deputy director, he already had six years under his belt repositioning the Metro New York Library Council. One of his first goals at TLCPL was to work with the library’s public service administrators to formulate a strategic plan. The library’s prior plan had recently expired, and Kucsma knew they “needed a road map for change.”
Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT
During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.
This simple phrase sums up my entire marketing approach. I came across it last Sunday, reading the New York Times and a feature on the Disney Institute’s customer service training. Purpose Before Task. What does that have to do with marketing? Everything. 1. Why is this the message we are delivering? Many libraries have Homework Help […]