The SXSW Interactive conference in Austin, TX, is all about bringing together different elements—technology, play, education, and branding—to create new and memorable experiences for the attendees. Last year, librarians Cindy Fisher and Andrea Davis raised the profile of the Libraries Archives and Museums (LAM) group at SXSW by organizing a conversation around #sxswLAM on Twitter and getting librarians and festival goers to sport the group’s signature zebra print. This year, the sxswLAMers wanted to think of a way to get people to really ‘interact’ with libraries during the festival. Inspired by the bicycle-powered taxis that shuttle around stranded conference goers during the festival, Fisher and Davis came up with the idea of a mobile pedicab library.
If you want to change the world, you need to be in the right place at the right time. You need a good idea, vision, motivated peers, and the determination to make a difference.
This year, a small and mighty group of librarians put this formula to the test as they organized an international movement to participate, educate, and advocate at South by Southwest Interactive, the leading conference for innovative, technology-driven ideas, applications, and entrepreneurship.