I’ve heard it a lot: “We want to make OUR website better, but we’re stuck using our city’s system!” It breaks my heart every time, not only because of the underperforming library website but also because it means that a stakeholder in the local government isn’t recognizing that librarians are information professionals who might know a thing or two about websites. If you or someone you know is in this position, read on. Below is a letter, from me—a library website specialist—that you can send to your city manager or other stakeholder. With any luck, adding another voice to your cause will help you prevail.
Tuesday, October 28th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT
During this insightful discussion between Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience) and Scott Young, Digital Initiatives Librarian, Montana State University, we will cover usability, web conventions, writing for the web, content strategy, and user research. You’ll take home tips and ideas that you can immediately use to improve your website.
What would happen if your library’s website disappeared? You’d probably get a lot of phone calls. f I had to guess, most would be about: Finding library items, renewing library items, and library hours and locations. This thought experiment gives us some perspective about the things library websites should be focusing on—the critical tasks users are trying to accomplish. It also offers perspective on the aspects of our websites that are comparatively unimportant—everything else.