February 21, 2018

Libraries Backing Summer Reading Programs

By LJ Staff

The Enoch Pratt Free Library, Baltimore, is joining forces with Reading Is
Fundamental (RIF), Scholastic Inc., Verizon, and U.S. Rep. Elijah Cummings
(D-Baltimore) to launch the Summer Reading Journey, which is described as “a
national public awareness campaign to promote summer reading and deliver
literacy resources to selected public libraries across the country.” The
campaign, which features characters from Scholastic’s Magic School Bus series
and RIF’s “spokes-creature” Ruffington, is providing reading resources to 200
public libraries in urban and rural communities across the nation. Scholastic is
supplying books and Verizon donated $150,000 to fund other materials.

Additionally, PBS’s literacy-oriented kids’ show Between the Lions has
launched an initiative with the American Library Association (ALA) called Get
Wild About Reading! The program has its roots in the Chicago Public Library’s
original Get Wild About Reading program. Between the Lions and ALA are
distributing some 5000 CD-ROMs containing Between the Lions banners,
bookmobile wraps, and resources for parents and teachers to libraries, literacy
groups, and public television stations.