April 19, 2018

Librarian Complaints Prompt CITGO to Drop Ad Campaign

By LJ Staff

CITGO Petroleum has dropped a year-long ad campaign following a plethora of complaints from librarians, who took exception to the company’s claim that its payment card was “more useful than your library card.” Todd Stephens, director of the Spartanburg County Library System, SC, led the charge against the offensive ads, FAXing a complaint to CITGO’s chair in Venezuela. Stephens provided copies to the American Library Association and Dan Barron, director of the University of South Carolina’s School of Library and Information Science, who shared the information with other librarians who also complained to CITGO. Stephens eventually received a response from a company representative apologizing for the wording and promising that the campaign would be dropped and the ads removed from all CITGO gas stations.