February 16, 2018

Archives for January 2009

At Fresno State, Furniture Is On Hold, but Majestic New Library Will Open

By Andrew Albanese Library will open with about 20 percent of its furniture Statewide budget freeze to blame 350,000 square foot library is CSU’s largest Go back to the Academic Newswire for more stories (This article first appeared in the January 29 issue of the LJ Academic Newswire.) Amid a slumping economy, libraries will be forced to […]

Marketing Trend #3: Cell 2.0

Marketing Trend #3 is Cell 2.0, meaning — the evolution of that mobile device you hold in your hand. As I tell my mother-in-law: if you want to talk to my teenage daughter, don’t email her, text her. She has left email in the dust. (I’m embarrassed to tell you how many texts she sent […]

After More Than a Decade of Debate, ALA Approves Core Competencies

By John Berry More than a decade of debate Core competencies emerge from task force Committee on Accreditation to weigh in After more than a decade of debating what LIS students should have learned after earning a master’s degree at an ALA-Accredited program, the American Library Assocation (ALA) Council, after minor editing, Tuesday approved the Core […]

With Economy Sputtering, ALA Midwinter Attendance Dips Sharply

By Go back to the Academic Newswire for more stories Despite advance registration numbers that kept reasonable pace with last year’s figures, the total attendance at the American Library Association’s (ALA) Midwinter Meeting in Denver dipped sharply from the 2008 and 2007 meetings. As of Saturday, total attendance in Denver was 9850, including 7,689 registrants […]

As ‡biblios.net Emerges, a New Opportunity for Catalogers (and Competition with OCLC)?

As OCLC and its central role in the library cataloging world has become a subject of much discussion, LibLime has brought an open source approach to cataloging, debuting ‡biblios, an open-source, web-based metadata tool for libraries and ‡biblios.net, a hosted version of ‡biblios with social cataloging features such as forums, private messaging, and chat. After […]

Library Advocacy, Part 2: State and Local Coalitions Needed

By Norman Oder New ALA push for state and local advocacy In Nebraska, all join FOLUSA In Colorado, library associations merge If national advocacy was one theme of the American Library Association’s (ALA) Midwinter Meeting in Denver, so was the importance of state and local advocacy. ALA recently launched its Advocacy University and an Advocacy […]

Library Advocacy, Part 1: The National Effort

By Norman Oder Libraries competing in tough environment Citizen voices crucial Long-term effort needed Though new President Barack Obama has expressed rhetorical and legislative support for libraries during his stint as an Illinois Senator, the country’s huge economic problems, compounded by competing priorities in Washington, present major challenges for library advocates on a national level, […]

Library Branding 101

Question of the day: How do I get started marketing my library? I hear that question from libraires and when I do, I often share with them my marketing plan for our lbrary (which I’m happy to send to you if you like.) But my plan presumes that someone has a familiarity with marketing and isn’t […]

University of California Libraries, Springer Strike Open Access Deal

By Andrew Albanese Deal similar to Breoundbreakinfg Max Planck license Initially deemed a pilot project Broader implciations for OA publishing?  Go back to the Academic Newswire for more stories The University of California (UC) Libraries and Springer Business and Media this week the week announced a groundbreaking new journals licensing deal that will subsidize the open […]

Marketing Trend #2: Responding to the Economy

Marketing Trend #2 focuses on responding to the current economic downturn. It may seem strange to think this is a marketing trend, but it’s status as a trend is evident when I review industry news: Target running its first TV spots that tout discount prices on specific items; Quiznos has launched an ad campaign promoting […]