February 17, 2018

Marketing Trend #2: Responding to the Economy

Marketing Trend #2 focuses on responding to the current economic downturn. It may seem strange to think this is a marketing trend, but it’s status as a trend is evident when I review industry news: Target running its first TV spots that tout discount prices on specific items; Quiznos has launched an ad campaign promoting 20 sub sandwisches that sell for less than $5; Kmart and Sears promoting layaway.

Libraries can respond postiively in many ways. Take a look.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.