February 16, 2018

Marketing Trend #3: Cell 2.0

Marketing Trend #3 is Cell 2.0, meaning — the evolution of that mobile device you hold in your hand. As I tell my mother-in-law: if you want to talk to my teenage daughter, don’t email her, text her. She has left email in the dust. (I’m embarrassed to tell you how many texts she sent and received in January alone — 5000!) Plus add in all the apps in development to make cell phones mobile computers, and you have a rising trend in marketing. Take a look.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.



  1. We mainly use the library cell for service, not for marketing (but perhaps good service is also marketing:) – renew loan via calls/txt, alert patrons when an item they put hold on returns, etc.

    What I’m thinking of is this thing: it would be great to teach patrons how to use the mobile alert for Google Calendar, so they can import items from the library’s calendar into their own and set up the text alerts for it.