March 20, 2018

Marketing Trend #6: Open Brand

Trend #6 is Open Brand. It’s been getting a lot of attention lately as the market forces of social networking gain momentum. An excellent resource for learning more about it is The Open Brand, a book published by a Columbus digital branding agency. Take a look.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.