March 20, 2018

Brand Share

Reflecting on the challenges many of us face in integrating marketing into libraries, I wanted to share with you an exercise we call Brand Share, and which has helped us some in talking about brand and marketing. This exercise is part of a bigger presentation, but hopefully it will be thought-provoking for you. I’ve found asking people to talk about their favorite brands in a guided way helps them discover for themselves what a brand is about.

My guest today in Bubble Room is Robin Nesbitt, our director of Technical Services.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.