February 17, 2018

PLA 2010 Conference: Movies on a USB Drive

By Norman Oder

Public Library Association – PLA 2010 – Annual Conference – Portland

  • Avoids scratching and wear and tear
  • 40 adult and children’s titles in debut
  • A little more expensive than DVDs

The problem: library DVDs often circulate with such frequency that they get scratched or otherwise suffer wear and tear. 

One solution: Movie Stick!, a movie on a USB memory drive, produced by Library Ideas, the company behind Redbox DVD rental kiosks at libraries and the forthcoming Freegal downloadable music service to libraries. 
Movie Stick! - USB - Library Ideas - PLA Conference 2010 Portland
Library Ideas licensed the movies and hooked up with a USB manufacturer to produce Movie Stick!, which carries a five-year warranty. And yes, there is digital rights management (DRM), so borrowers can’t download the movies. The product will circulate in a DVD-size case.
40 titles at start
Movie Stick! debuted at the Public Library Association’s National Conference in Portland with 40 titles—30 adult titles (e.g., Chinatown, School of Rock) and ten children’s titles (e.g., Charlotte’s Web, The Rugrats Movie). 

Library Ideas founder Brian Downing expects at least ten more titles to be added monthly. The titles are priced at $34.99—somewhat more than a DVD—and reduced to $29.99 for libraries buying the core collection.
Click here for more PLA 2010 Conference News coverage from the editors of Library Journal and School Library Journal.

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