April 19, 2018

Social Media Marketing

There’s no question in my mind that social media is a must-have marketing tool and should be a critical channel for your marketing strategy. If you don’t know where to start, I have two options for you. 1) Call me. 2) Download this free ebook: Social Media Marketing GPS.

If you are like me, and want your tutorials in quick, easy-to-read format, this ebook was written with the ingenious idea of writing it one tweet at a time! That requires creativity. The author, Toby Bloomberg, interviewed 40 marketing leaders via tweets, to showcase social media marketing strategy. To quote the author:

“The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.”
Make sure you visit her blog, Diva Marketing.
So much is great in here! And because it is so synthesized, you can use it to develop your own strategy:
Here’s just one example:

Why should organizations take what many think is a risk, and invest $, people, time in social media marketing?

I can think of five reasons why, all related to shifts in cultural trends. 1st, consumer skepticism is at all-time high.
Next reason for Why Social Media? is… media fragmentation is out of control. Hard to get consumer’s attention.
Third reason for Why Social Media?… Increasingly the consumer is in control of branding/mktg message. Ppl are talking about us!

Reason #4, pressure is on to improve targeting/minimize waste; niche marketing is in.
Finally, fifth reason for Why SoMe? Companies are being held to new levels of accountability.
Why Social Media? People are talking and we better be listening and engaging the conversation. “Markets are conversations”
 So download now, and enjoy!





Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.