February 16, 2018

Archives for June 2010

Indulge me, Please!

What a fantastic weekend I had! Our Friends of the Library group gave my library the funds to rent a bus to take 35 of our managers to Washington to participate in our Library Journal/Gale Library of the Year celebration. It was a magical evening! We left Columbus at 6 a.m. on Sunday morning and […]

Using Branding to Reinvent Yourself

If your library isn’t thinking hard about how to rebrand itself to stay relevant, call me. It’s not too late, but believing that we can continue to coast on the library legacy is a peril. I just finished re-reading How Green Was My Valley, and it’s like the looming coal slag inevitably overtaking the town: […]

Let Your Customers Do Your Selling

Can you believe this!!! A local school in Hilliard made this to promote our Summer Reading Club. All the kids in the school participated. View the video here. It is on the school’s site, so I’m being mindful of permissions.). What a glorious video!   Nothing better than when your customers sell your value — and […]

LJ Series “Redefining Readers’ Advisory”: Kissing Cousins

At the 2009 LJ Day of Dialog, during the Q and A session after a panel on how libraries are reinventing themselves in challenging times, a woman stood up and talked about how difficult it was for her as a reference librarian to make the switch to offering readers’ advisory (RA) services as well. She […]

How Search is a Marketing Function

Last week I attended yet another luncheon of the Columbus American Marketing Association. This time the guest speaker was Mark Marinacci: Head of Industry- Retail, Google.  He was there to talk about “Innovations in Search.” I left convinced that search is a marketing function. I am worried — very worried — for libraries. First he boggled […]

Services Before Content | The User Experience

I LIKE P-BOOKS AND EBOOKS. I like movies. I like music. What’s more, I think these things have a place in our libraries and have played a crucial role in their evolution. I’m afraid, though, that the pervasive concept of library as commercial content provider is preventing us from adapting and evolving. Libraries will have […]

State of Self-Service 2010: Do-It-Yourself Libraries

By Beth Dempsey With consistently high marks from patrons and librarians, self-service options are changing the way libraries do business When Michigan’s Novi Public Library had its grand opening for a long-awaited new building in this bedroom community outside of Detroit, local news crews barely looked at the library’s stunning views of a newly landscaped […]

CML is LJ's Library of the Year!

Whoo-hoo! Today we announced that Columbus Metropolitan Library is selected as the 2010 Gale/Library Journal Library of the Year! We are so excited. This morning we announced to our managers by having them gather for a meeting. Four staff volunteered to unroll a large banner announcing the award. There was a gasp of joy from […]

Positioning Urban Libraries

Marketing is first and foremost about positioning your idea in the minds of consumers. To do that it is important to understand and provide context.  Urban Libraries Council just shared a report  from the Brookings Institution called, The State of Metropolitan America. By understanding this context, libraries can market themselves in a way that showcases […]

21 Directors Weigh In on the Future of Academic Libraries

By Josh Hadro It’s rare to find 21 directors weighing on on the future of academic libraries, so take note: In support of a forthcoming textbook from Neal-Schuman titled Academic Librarianship, Camila A. Alire and G. Edward Evans have collected 21 essays under the title “Leaders Look Toward the Future.” Charles Harmon, Neal Schuman VP, […]