February 17, 2018

CML is LJ's Library of the Year!

Whoo-hoo! Today we announced that Columbus Metropolitan Library is selected as the 2010 Gale/Library Journal Library of the Year! We are so excited.

This morning we announced to our managers by having them gather for a meeting. Four staff volunteered to unroll a large banner announcing the award. There was a gasp of joy from the crowd.

I harp and I harp and I harp about positioning and how important it is to an organization. This is the essence of marketing. What do you want your community to think of when they think of your insititutions? For too long libraries have rested on the legacy of years of deeply profound service to our cities and towns. But that world has changed fundamentally in the last ten years and that legacy can’t endure in a world where information is everywhere. So what are you going to do? How are you going to keep relevant in the hearts and minds of your mayors and legislators, public, media and on and on?

For us it all stems from a dilligent adherence to a marketing plan which starts with defining our customer segments and sticking with that. Yes, we are open to all and faithfully serve all. But, importantly, we focus, focus, focus. The payoff is that others see and understand what that focus is all about. And it leads to great accolades like Library of the Year. Thank you LJ and Gale!

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.