February 17, 2018

How Marketing Impacts Youth Services

The other day I had another of many insightful conversations with Kathy Shahbodaghi, our youth services administrator. I was touched by her thoughts about the future of libraries and the role marketing plays there. I dragged her into the Bubble Room for this interview.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.