February 16, 2018

Library Card Campaigns

This week I had a question from Greg Simpson at Houston Public Library, asking this:

“Have you been involved in a library card campaign while at CML? If so, what was your budget for the campaign? I would appreciate any insight you could provide.”

At my library we haven’t undertaken a deliberate library card campaign. Instead, we have put our energies into telling the value of the library through careful execution of our strategic plan: telling our value message about only a few focused things (Homework Help, Job Help, Ready to Read, Summer Reading Club.)  For us, this strategy has been extremely successful.

But what about you? Do any of you  have experience with a library card campaign that you can share here with Greg and others? Please let us know. Thanks.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.