February 17, 2018

Countdown to Election Day

I’m sure many of you are on the ballot in the next couple of days. And there is nothing more of a marketing challenge than a campaign. The need for simplicity, transparency and cogent argument is all pervasive.  I’m sure that those of you who have been through a campaign know exactly what I’m talking about.

I wanted to share with you some of the materials that have been created for our Issue 4 campaign. If you are willing to share what you have done, note it here or contact me by email. I’d love to see your work and to share it with others.

We’ve trained our staff on key message points and have consistently — some say relentlessly! — stayed on message. One customer, in making a point, said on our Facebook page: ” I understand your talking points. All of the employees say the same thing.” That was a good thing! (This was on the library’s page, not the campaign’s page.)

Here are some of the elements. Hopefully you can see the unity of message. I do have to make one disclaimer. The graphics of politics is not pretty. It is a good thing I wasn’t in charge of them (the campaign was) because mine would err on subtlety and thus lose effectiveness!

Mailers (there have been four)

Tv Spot (click this link):

Billboards (there were 60) — notice the Haunted Hoochie  sign next to it!

On the campaign’s Facebook page, we created a button which followers could add to their webpages and that make a direct link back to the campaign (let me know if you want instructions on how to do that.)

And — of course — yard signs.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.