February 17, 2018

Help in Positioning Libraries

Probably the most important thing that marketing does is position a product in the eye of the consumer.  Urban Libraries Council just released a report that I want to be sure you see. It presents a cogent, well presented positioning statement for libraries.

The report is called:  Partners for the Future: Libraries and Local Governments Creating Sustainable Communities. You can download the full 36-page report here.

The report focuses on three areas for libraries:

1) Economic Vitality:  “Brainpower is the new currency of success in the 21st century. And libraries are often cities’ best assets in building up the brainpower of the community so that we have folks who can handle the most technical jobs all over the globe.”

2) Environmental Quality: modeling green practices; test labs for innovation; connecting literacy with environmental awareness.

3) Social Equity: (other than “duh!”) “Libraries are among the most accessible and important public institutions that reach all populations in our community. The outreach capability that libraries bring to the table make them a crucial partner for a successful sustainability program.”

An excellent, thought-provoking read to get you out of your tryptophan stupor over Thanksgiving. (I’ll be having Thanksgiving pasta in Rome! Ciao!)



Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.