February 17, 2018

LJ Summit Followup: Cols. Metro Presentation

Here’s my question: when did the doldrums between Thanksgiving and Christmas become the busiest workdays of the year? My library has been working overtime to capture the eReader holiday boom, which I’ll share in a later post, and my head is spinning!

Wanted to be sure to post these two items as follow up to the LJ Summit on Marketing and libraries. This is the presentation I gave with the charming Tina Thomas of Edmonton Public Library. I’m also including our brand book as I’ve had a few people ask for that as well. As always, let me know if you need any interpretation or clarification or help on any of this.

Here’s the brandbook.

Here’s the presentation.

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.