February 16, 2018

Chad Haefele & Emily King | Movers & Shakers 2011 – Innovators

Library Journal March 15, 2011: Emily King  , Mover & Shaker
Library Journal March 15, 2011: Emily King  , Mover & Shaker

Always Game

In spring 2010, many students at University of North Carolina (UNC) at Chapel Hill witnessed a fellow student, Brandon, propose to his girlfriend, Nicole, at The Pit, a popular campus hangout. What made the incident unique—more so than its public nature—was that it was actually the opening move in an alternate reality game (ARG) developed by UNC-Chapel Hill librarians to help undergraduates learn to communicate better in relationships.

“Should Brandon and Nicole Get Engaged (ShBANGE)” was the brainchild of a team led by Chad Haefele, reference librarian for emerging technologies at UNC’s Davis Library, and including Emily King, coordinator of e-learning services at the school’s University Library. Both are members of UNC-Chapel Hill’s Games4Learning (G4L) initiative, which examines the role games can play within the UNC curriculum.

Haefele and King’s involvement in such cross-departmental, campuswide activities extends beyond the alternate-reality world. Whether developing mobile-friendly interfaces for library services and resources (Haefele) or more effective ways to integrate web-based information resources into the course management system (King), both, says Lisa Norberg, dean of library and academic information services at Columbia University’s Barnard College, “have integrated the library into the academic life of the college in exciting and innovative ways.”

Both also share a focus on the future. Laura Christopherson, a doctoral student at UNC’s School of Library and Information Science, says that Haefele’s combination of imagination and technology know-how is “priming us to be on the leading edge in the future,” while Cassidy Sugimoto, assistant professor of library science at Indiana University-Bloomington, says King’s enthusiasm and commitment to aspiring librarians is “exciting them about the possibilities in the profession.”


Chad Haefele & Emily King, University of North Carolina at Chapel Hill

Emily King

CURRENT POSITION Coordinator of eLearning Services, University Library5
DEGREE MSLS, University of North Carolina, 2008
FOLLOW @emilykingatunc

Chad Haefele

CURRENT POSITION Reference Librarian for Emerging Technologies, Davis Library
DEGREE MLIS, University of Pittsburgh, 2005
FOLLOW @hiddenpeanuts; www.hiddenpeanuts.com


GAME PLAY games4learning.unc.edu