February 16, 2018

Ned Potter | Movers & Shakers 2011 – Marketers

Library Journal March 15, 2011: Ned Potter, Mover & Shaker

Potter Magic

“Inspiring, confident, clear-thinking, and worth listening to.” That is how Biddy Fisher, 2010 president of the UK’s Chartered Institute of Library and Information Professionals (CILIP), describes Ned Potter.

For the past few years, Potter has been working tirelessly to raise awareness of the library profession and, in his words, “establish a new paradigm” for disseminating information about librarianship in the UK and beyond.

His achievements include establishing the 830 (and counting)-member LIS New Professionals Network, an “online and face-to-face network for librarians.” Along with library blogger Laura Woods (an information advisor at the law firm Addleshaw Goddard), Potter cocreated the Echo Chamber movement to spread the word about librarianship by encouraging librarians to get out and communicate about library issues to nonlibrary groups and mainstream media.

“We spend too much time in libraries talking with like-minded peers,” says Potter, a dynamic public speaker who has lectured widely about Echo Chamber and other issues. A January Guardian article on 21st-century librarianship featured Potter’s online slide presentation on the profession.

Potter’s daily responsibilities as LIFE-SHARE Project Officer at the University of Leeds library involve investigating collaborative strategies for digitization and digital preservation. (On April 1, his title will become Digitisation Coordinator.) But he also found time to help establish “Buy India a Library“, an online campaign that caught fire instantly, raising enough money within two weeks to fund a library in India and two in Africa.

An avid drummer, Potter likens the thrill of performing to public speaking: “Before I go on, I just want to get on with it, but I feel pretty euphoric during and after.” Those in the UK this summer can catch Potter live at the CILIP Umbrella conference in July, where he will be speaking about the future of libraries and, of course, the Echo Chamber. “His voice is considered one of authority in the UK library sector,” says Christopher Rhodes, enquiries executive, statistics resource unit at the House of Commons Library. A voice that can conjure up good things for libraries.


Ned Potter, University of Leeds Library, UK


DEGREE MSC, Information and Library Management, University of Northumbria, 2009

FORTHCOMING Marketing Modern Libraries (Facet Pub., 2012)

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