April 24, 2018

Facebook: Tools to Engage Your Fans

We should be asking ourselves everyday: how can we engage conversation in our social media channels? After all, it isn’t a one-way monologue; it’s a platform for fans to talk together. Here’s a couple of ideas. And, as always, Facebook has already built some tools to make it easier.

Facebook Fan of the Week

Use this app to highlight, thank, reward your loyal fans. We selected a fan of the week to whom we sent copies of  advance proofs of hot titles coming out this fall. So many things you can do with this!




Run  contests to engage customers with each other. We were given VIP Suite tickets to our local AAA baseball team by a donor.  We ran a contest asking fans to write a 100 word essay on how they envision the future of the library. Then we asked fans to vote for the winner. It was awesome!

Here’s a blog post on running contest on American Express’s small business forum that you might find helpful.

What kinds of things are you doing to drive engagement?

Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.