June 18, 2018

More on How to Optimize Pinterest

Pinterest, a dynamic new(ish) social media tool, is really catching on. My last post on it drew some great comments from others who are using it, and using it well. If you still haven’t hopped on the bandwagon, this blog post might help you start to see its value.

You can read the whole post, but these highlights caught my eye:

  • Don’t Just Put Up a Page – Like any other social networking site, don’t just put up a page and walk away. You need to be able to curate it and put interesting pins on your page that will entice your followers. In addition, the more interesting the pin the more likely it will be repinned, which helps with search engine optimization (SEO).
  • Update Sites Every Week – Update them at least weekly, if not daily. Otherwise people lose interest and stop coming back.
  • Create Links Back to Your Web or Other Sites – Make it as simple as possible so that people can click on links easily and purchase or view products or services in other places.  
  • Link Pinterest With Other Social Networking Sites – By doing this, your followers on other social networking sites will know your activity on Pinterest and will be able to make more personal connections with you.
  • Have a Daily or Weekly Theme – This will help entice your followers to keep coming back and keep piquing their interest. For instance, have a “yellow” day where everything you post on that day is the color yellow.
  • Don’t Only Promote Your Product or Service – Be sure to promote other brands that you like. By just promoting your product or service, you are being too commercial.
  • Follow Early Adopters – They often have an interesting perspective on new sites.
  • Use Back Links to Take Followers to Your Web Site This will help increase your SEO and also draw attention to your Web site.
  • Need a Focus Group? – If you are interested in a particular demographic—say, for example, people who like to sew—check out their boards on Pinterest and see what interests them. This will help you target them better.
  • Use Keywords and Hashtags – This also improve SEO.
  • Enable Your Community to Add – Your followers can actually add pins to your boards, which makes your Pinterest page more interactive. This also helps with SEO and the engagement of your followers.

What I like about this list is two things:

1. As always, have a plan and a strategy before you begin. WHY are you in this space? What are your goals and how are you going to measure success?

2. Link this channel to your other channels. This blogger talks about tying back to your website. Make your website, your Facebook, your Twitter, your print all reference each other.

Hope to see you at PLA! I’ll be there on Friday.


Alison Circle About Alison Circle

Alison Circle is director of marketing communications for Columbus Metropolitan Library. Previously she was an Account Director at Jack Morton Worldwide, a global branding agency, and her primary client was Target Stores. Prior to that she was the National Marketing Director for Minnesota Public Radio and "A Prairie Home Companion with Garrison Keillor." She has advanced degrees in English and Fine Arts, and is a recipient of a National Endowment for the Arts grant.



  1. Excellent article Alison; lots of practical tips for both seasoned users and students. I have forwarded to several collegues. Thanks.

  2. These are definitely good points – for any social media site, not just pinterest! Blogs and facebook pages also need this sort of pre-action plan and follow-through! I am surprised, though, that there’s no mention of all of the legal issues surrounding Pinterest right now. I know this is a major concern for our library, and we are holding off creating a library page until there’s more clarity.

  3. I keep hearing that it’s a no-no to post your items for sale on Pinterest yet this article seems to suggest it’s just fine to do this! What’s the scoop?

  4. KirstenH says:

    I love the concept of Pinterest, and was a very happy user up until I read a blog post that talked about the legal issues involved with Pinterest’s Terms and Conditions. Please read the whole blog post from more information, as I’m just giving the highlights here.


    After I read the blog post, I checked the terms on Pinterest’s site, and everything matched up. The main points made in the blog are that when you pin anything, you are agreeing that you own whatever you’re pinning or you have permission to do so from the original source.

    “You acknowledge and agree that you are solely responsible for all Member Content that you make available through the Site, Application and Services. Accordingly, you represent and warrant that: (i) you either are the sole and exclusive owner of all Member Content that you make available through the Site, Application and Services or you have all rights, licenses, consents and releases that are necessary to grant to Cold Brew Labs the rights in such Member Content, as contemplated under these Terms; and (ii) neither the Member Content nor your posting, uploading, publication, submission or transmittal of the Member Content or Cold Brew Labs’ use of the Member Content (or any portion thereof) on, through or by means of the Site, Application and the Services will infringe, misappropriate or violate a third party’s patent, copyright, trademark, trade secret, moral rights or other proprietary or intellectual property rights, or rights of publicity or privacy, or result in the violation of any applicable law or regulation.”

    Also, you’re also agreeing to let Pinterest sell anything you pin. This part especially concerned me:

    “…By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services. Cold Brew Labs does not claim any ownership rights in any such Member Content and nothing in these Terms will be deemed to restrict any rights that you may have to use and exploit any such Member Content.”

    Needless to say, I am now backing away from using it to show my own ideas and products. I tend to tread lightly around such explosive copyright issues. However, I hope that things will get smoothed out in the future as Pinterest is a wonderful concept and tons of fun.

  5. We are the company behind LibGuides content management system, and at the request of several clients who wanted closer integration of LibGuides and Pinterest we looked at Pinterest’s Terms and Conditions document. Similar to what other commenters mentioned, there are serious questions involving copyright issues and Pinterest. A good blog post about these and how they relate to fair use and copyright can be found at