June 18, 2018

Library UX: Strategic Branding and Identity Development | Lead the Change


Presented by: Library Journal, Gale Cengage Learning, Rowman & Littlefield, and Total BooX

Event Date & Time: Tuesday, October 14th, 2014, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT

RegisterYour library’s brand is more than a logo, and a strategic approach to branding and identity development will enable you to consistently express your library’s values and unique personality to your community. It will make your library memorable and recognizable, show that you care about details, and ultimately increase the amount of trust members have in your library.

During this insightful discussion moderated by Aaron Schmidt, Principal, Influx Library User Experience and LJ columnist (The User Experience), library branding mavens will share the basics of branding and identity development, show examples from their successful efforts, and share practical tips that you can implement right away.


  • Tina Thomas, Director, Marketing, Communications and Fund Development Division
  • Padgett Mozingo, Marketing and Communications Manager, Richland Library (SC)
  • Andrew Colgoni, Creator, Ad/Lib


  • Aaron Schmidt, Principal, Influx Library User Experience


Can’t make it October 14th? No problem! Register now and you will receive an email from Library Journal with the URL to access the archive for this event.

Also, be sure to sign up for the other two sessions in the LIBRARY UX Webcast Series:

LIBRARY UX: Creating Usable and Useful Websites

  • Tuesday, October 28th, 2014, 3:00 PM / 12:00 PM PT

LIBRARY UX: Unique Programs and Services for an Engaged Community

  • Thursday, November 20th, 2014, 3:00 PM ET / 12:00 PM PT









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NOTE: Lead the Change programming is designed for ALL library staff members and stakeholders – directors, managers and supervisors; trustees; and staff at every level across all departments in public, academic and school (K-12) institutions.



  1. Elizabeth Neill says:

    I’d like to find a link to an archived version of the webinar Library UX: Strategic Branding and Identity Development. Thanks.