April 20, 2018

Jason Evans Groth | Movers & Shakers 2016 – Tech Leaders

Jason Evans Groth


User Experience Librarian for Digital Media, North Carolina State University Libraries, Raleigh


MIS, Indiana University, Bloomington, 2013


Evans Groth has recorded his own music for
two decades and toured with several indie bands.
He says music brought him to librarianship


@groakus (Twitter); lib.ncsu.edu/stories

Photo by Chuck Samuels/NCSU Libraries

Media Mogul

Media librarian Jason Evans Groth builds bridges between traditional scholarship and multimedia projects to give North Carolina State University (NCSU) students and faculty the tools to grow their digital media literacy. As a result, they’ve been able to reach a larger audience beyond traditional research papers and journals. “If we attempt to harness the power of digital media, we can use it to make learning more interactive and impactful, teaching more interesting and engaging, and research sharing more applicable to our audiences,” Evans Groth says.

His nominator, David Goldsmith, an associate director for materials management at NCSU, says that since Evans Groth started in July 2013, he has actively sought partnerships to encourage use of multimedia technology at the university libraries. Evans Groth’s “user-centered, out-of-the-box ideas” have resulted in successful collaborations, Goldsmith says.

Evans Groth has guided students as they created Shooting Wars: Documentary Images of American Military Conflicts. At its opening in 2014 on the library Game Lab’s 20-foot-wide touch screen, 150 people viewed the project, for which he developed media creation workshops, built a template for graduate students to use, and showcased content from the library’s collection, says Goldsmith. More important, his work led professor Marsha Gordon to rethink how she taught film studies: she is planning to use the same approach with her undergraduates next fall.

He also worked with the campus group A/V Geeks to showcase three films about race for Black History Month in 2014. These screenings led to the ongoing A/V Geeks at the Hunt Library series, attended by 50 to 100 people monthly.

Creativity and Technology Symposium (C.A.T.S.), a 2015 collaboration, tapped into the appeal of Internet cats by offering sessions about technology, scientific discovery, and online digital media that all focused on felines. Celebrity cat Lil Bub and her owner Mike Bridavsky appeared at the symposium, which drew more than 600 people.

Now, Evans Groth is exploring the idea of an NCSU Libraries record label to highlight sound artists and musicians on campus and promote the library’s audio production services. “What drives me is the idea that enthusiasm, planning, and a little bit of talent can go a long way,” he says.

This article was published in Library Journal. Subscribe today and save up to 35% off the regular subscription rate.