February 18, 2018

What Is the Impact of Video?


Presented by: Alexander Street & Library Journal
Event Date & Time: Tuesday, May 2nd, 2017, 3:00 PM – 4:00 PM ET / 12:00 PM – 1:00 PM PT

In 2016 Alexander Street began a conversation with librarians about our plans to create an admin portal that offered much more than usage data. Our goal was to move beyond usage and even engagement measures, such as referring URLs and playlist creation, and begin to tackle the toughest questions around impact: Why did the viewer watch the video? How did the viewer value the content?

Join us on this webinar as we present Alexander Street’s recently released admin portal, discuss the possibility of integrated assessment in video, and seek librarians’ further input as we continuously refine and improve our impact measures, and the overall utility of our admin portal.

  • Explore the future of impact metrics with integrated assessment in video
  • Evaluate on screen viewer ratings of video as an impact measure
  • Review on screen viewer selection of “reason for watching” as an impact measure
  • Contribute to the development of forthcoming impact measures


  • David Parker – Senior Vice President of Editorial and Licensing, Alexander Street
  • Pete Ciuffetti – Vice President of Product Development, Alexander Street
  • Kathleen McLellan – Senior Product Marketing Manager, Alexander Street


  • Rebecca Jozwiak – Editorial & Research Director, The Bloor Group

Follow us on Twitter! @LibraryJournal #LJAlexanderStreet #AlexanderStreetImpact

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