February 17, 2018

Are Press Releases A Thing of the Past?

With all the excitement over social media and reports of newspapers closing or shifting focus to keep ad revenues rolling in, libraries have taken a hit with ever decreasing coverage. You might even be thinking whether it’s worth the effort to create media releases. The quick answer is yes. If well written and interesting they can amplify your message reaching reporters, bloggers and the general public through your web and social media channels. But if you want to have larger value-driven articles published, you’ll need to step up your game and pitch those story ideas to reporters.